If you feel that your Twitter marketing is going nowhere and you want to improve it then you should continue reading.
Recently, Michael Brenner wrote an article on Forbes giving away nine Twitter tips. As an example, he mentioned me. It was quite simply an honor I never thought I would have gotten the day I began using Twitter.
I’ve been using Twitter for personal and business purposes for a couple of years now and I’ve learned many lessons on what worked and what didn’t. I even had my twitter account suspended once.
There are many strategies, tips and tactics that can help you improve your Twitter marketing. Some more popular than others, and some holds no weight in my opinion. But today is not the day I judge what is out there, today I simply want to share some tips that have helped me previously in the hope that it would help you in your business.
1. Share useful contents on twitter
The idea behind Twitter marketing or any social networking site is to share USEFUL content. Why? You want to be the person that people would go to if they have any questions. Sure, it might be hard if you are a social media manager of a large corporate brand, but think of it as being the thought leader in your industry – surely that is something that resonates with your employers. Be that thought leader by sharing content that can help your community instead of constantly promoting about your business or product.
Putting it plainly: People love to buy, however they don’t like to be sold! You have to build TRUST within your audience by sharing useful contents and being the go-to guy.
2. Connect with the right people
If you want to grow your community, the best way is to connect with the right people. Your first 1000 to 2000 followers are extremely important because you need a strong base or foundation of relationships.
To do so, Twitter Chats is one of the best ways to find people that are relevant in your industry. Try Googling “twitter chats” in your niche.
Eg: music twitter chats
A tool that can help you keep track of communications around Twitter is Socialbro. Socialbro will list people who have participated in Twitter Chats and track the relevant people in your industry. Reading thousands of chats to find influential people may sound time-consuming, but I can’t stress how important it is for you to start building a relationship with them as it helps add credibility to your network.
Want more people to notice you? Then share other people’s content.
Stop PROMOTING and start RETWEETING. That is the best way to get people to notice you and follow you back. Don’t just connect with the ‘big shots’ but connect with the little people too. Treat everyone as equal. You’ll never know if they have influential people following them.
One of my most retweeted quotes to this day is
“Retweet someone once they will notice you, retweet someone a few times they will remember you”
If you’ve tried it and they don’t appreciate it, move on to others.
4. Use hashtags
According to a research, hashtags increase awareness. If you’re not using hashtags today then you’re probably missing out. According to the research, 24% of brands’ tweets constains hashtags. Brands that uses hashtags received two times more engagement than those without them.
However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE! Think of a hashtag as a highway through the traffic congestion on your urban roads. Using a hashtag helps people to find what they need to find without having to scan EVERYTHING.
If you’re representing a brand or a business, be sure to check what the hashtag is about first before using them. Some brands make the mistake of using a hashtag without reading what it was first and have offended many people instead. (insert link to askaaronlee)
5. Mention people to be notice
If you wrote an article and had mentioned or quoted other people, be sure to get them to notice it by mentioning them on Twitter. It helps increase the possibilities of them sharing your article around their network and increase the buzz.
If you’re retweeting someone’s article, make sure that you mention them in the tweet. It will get them to notice you and is a great way to start a relationship.
6. Launch a contest
If you’re looking for a way to spice up your Twitter marketing, one of the best ways is to launch a Twitter contest. A Twitter contest is beneficial to not only increase followers but to reward those who already follow you. It will also further motivate people to follow your brand if they already love your brand but isn’t following you on Twitter yet.
If you’re looking for a tool, Binkd has a free Twitter contest app to help you launch a successful contest. Contests may seem simple but third-party applications are crucial in overall planning, implementing and monitoring your contest.
7. Measure measure measure!
To know if your twitter markerting is working or not, you have to measure it. To find out moe on what to use, I recommended six twitter analytics tools on an article i wrote for social media examiner recently. Before you start measuring, be sure to have a goal so that you know what you should measure.
8. Use Twitter tools
Here is where it gets complicated; there are MANY Twitter tools out there. Different twitter tools are useful for different occasions. Pick YOUR Twitter tool and stick with it.
Don’t be too fascinated with all the twitter tools out there, because at the end of the day, its your strategy that matters. The grass isn’t always greener on the other side and it is very easy to get lost in the many different tools out there. Trust me, I’ve been there.
What are my favorite tools? Social Engage, Socialbro and Buffer because these three gives me the complete Twitter experience I need to manage my accounts. Moreover, these three complement each other in a way that enhances your overall management and strategic approaches.
Those are some tips and strategies that have worked for me in the past. Do you have anything that you would like to add to it? Share with us below.
A version of this post was also posted on iStrategyConference Blog
photo credit: Rosaura Ochoa