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How Small Businesses Can Make the Most of Social Media

Jen Drumm   •   August 22, 2016   •   0 Comment

Facebook, Instagram, and Twitter are the most popular social media platforms. Ordinary people use them to communicate, share funny pictures, upload their pretty selfies, discuss issues and events, and have fun in every possible way. But small business owners have their own professional aims: they use these websites to engage with their audiences directly.   […]

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How to Engage Your Audience with WOW Content

Jen Drumm   •   August 18, 2016   •   0 Comment

In today’s digital world, people can find any piece of information in a matter of seconds. If you want to make your online project successful, you need to compete with many other providers. Content is the ultimate weapon that can drive you to victory. No marketing campaign can achieve success without promoting content of high […]

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New UGC Contest from Nature’s Bounty Brings Audience Into the Brand Conversation

Jen Drumm   •   August 15, 2016   •   0 Comment

  When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC contests are a great way to go. This past week, Nature’s Bounty launched a promotion specifically designed to give their audience a way to share what the brand means to them.  Entrants are invited to submit a photo […]

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8 Ways to Use Facebook to Increase Sales

Jen Drumm   •   August 09, 2016   •   0 Comment

By 2017, ad spending on social networks is predicted to represent 16% of all digital ad spending. Companies all over the world are seeing the value of social media as a selling platform. But with so many social networks, it can be difficult to know where to start. A fact to consider is that Shopify […]

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Get Inspired: New Promotions from Frigo Cheeseheads & Wet Ones

Jen Drumm   •   August 04, 2016   •   0 Comment

UGC Essay Contests and #Hashtag campaigns are a great way to engage and activate your audience while curating meaningful and relevant brand content. Here are two new examples from Frigo Cheeseheads and Wet Ones to help inspire you as you start thinking about your next promotion.   Frigo Cheeseheads’ “Build a Bright Future” Essay Contest […]

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HOW TO: Generate Leads with Viral Sweepstakes

Jen Drumm   •   July 27, 2016   •   0 Comment

  When your campaign objective is to generate leads and keep growing your marketing communications database, Binkd’s Viral Sweepstakes are a no-brainer. And, the application comes fully loaded with all the functionality you need to ensure success. Here’s how it works:   Step 1: With sweeps having one of the lowest barriers to entry on the social promotions spectrum, your […]

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New Promotions from Le Meridien Hotels & Jewelers Mutual

Jen Drumm   •   July 25, 2016   •   0 Comment

UGC Contests and Voting Apps are a great way to engage your customers, curate relevant content and create awareness on social media for your brand or cause.  Here are a couple recent examples from Le Meridien Hotels and Jewelers Mutual.   Le Méridien Hotels #FollowGrayContest     For the second year in a row, Le Meridien is […]

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10 Facebook Marketing Tips for Your Business

Jen Drumm   •   July 22, 2016   •   0 Comment

  Facebook has grown from a social network to one of the most effective business tools. For the past few years, it has incorporated multiple ways to push your business forward. It promotes direct interaction with your customers; you are no longer a faceless, abstract company, but instead real people who communicate with their clients. Facebook has […]

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Keep Things Interesting: 3 Promotion Ideas to Engage Your Audience

Jen Drumm   •   July 19, 2016   •   0 Comment

We’ve been saying for a while now that user-generated Contests and Sweepstakes are always reliable ways to engage your audience, drive lead generation, and curate relevant content for the brand while you’re at it. Nothing’s changed there, but if you’re looking to add a little variety to your promotional landscape and keep things interesting for your users, we’ve got […]

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Create Catchy Social Media Content With These Proofreading Tools

Jen Drumm   •   July 18, 2016   •   0 Comment

  For any business to succeed in today’s crowded marketplace, they need to offer a product that’s new and exciting. However, sometimes even that’s not enough to bring the customers in. Use social media in new and interesting ways, though, and you’ll catch everyone’s attention. If you want to get noticed, try using these innovative […]

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