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How Social Media Can Boost your SEO: The Organic Factor

Steve Hall   •   June 22, 2016   •   0 Comment

It is a common misconception that your social media networking efforts won’t affect your search rankings. The misunderstanding occurred when Matt Cutts, the former head of the spam team at Google, stated that the Facebook likes and Twitter followers do not affect the search algorithm and search rankings. In reality, although it is evident that […]

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Why Experiential Marketing and Social Media Go Hand-in-Hand

Steve Hall   •   May 25, 2016   •   0 Comment

As technology progresses, new opportunities come with innovations in the field of digital marketing. Case in point: experiential marketing has become something that any business, large or small, can take advantage of in the age of social media. What is this type of marketing, and how do we combine it with social media to create […]

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New UGC Contests From Aloft Hotels & California Walnuts

Steve Hall   •   June 08, 2016   •   0 Comment

Interested in engaging your customers or fans while growing your audience?  A UGC Contest is a great way to spark excitement and create awareness for your brand and products.  This past week Aloft Hotels and California Walnuts launched promotions with their unique spin on the traditional UGC Contest. Aloft Hotels – Project: Aloft Star 2016 […]

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5 Things NOT to Write in Your Outreach Email

Steve Hall   •   May 16, 2016   •   0 Comment

There are numerous Email Marketing Tips out there. But do you know what not to write in your outreach email? Lets start from the beginning. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Today, however, there is one type […]

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New Promotions From Country Financial & Healthline

Steve Hall   •   May 12, 2016   •   0 Comment

UGC Contests and Galleries are a great way to engage your customers and create awareness on social media for your brand or cause.  Here are a couple recent examples from Country Financial and Healthline. Country Financial – Own Your Future Challenge Video Contest Upload a video telling Country Financial how you would use $5,000 to […]

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How To: Use UGC Content With Permission

Steve Hall   •   April 27, 2016   •   0 Comment

Using a branded hashtag can be a great way to boost brand awareness, interact with your audience and acquire content from your followers.  However, since the rise of the hashtag there has been a grey area in how you can obtain approval from the content creator before using their photo or video. Last fall the […]

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2 Great Ideas For Your Father’s or Mother’s Day Promotion

Steve Hall   •   May 06, 2016   •   0 Comment

Spring is here and it’s not too soon to begin thinking about launching a Contest, Sweepstakes or UGC Gallery for Father’s and Mother’s Day. Over the years our clients have launched some great holiday promotions on our platform.  Here are a couple ideas to celebrate the moms and dads out there – Mixbook’s My Dad’s […]

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How to Write Email Subject Lines that Convert

Steve Hall   •   April 20, 2016   •   0 Comment

There’s nothing worse than creating an email campaign only to find that your recipients never even opened them. In order to convert, you need them to open the emails, then be engaged by the content, and follow through with completing your call to action. Here are the rules to follow, with your headlines, if you […]

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Why Long Form Content is Important for your Brand

Steve Hall   •   April 25, 2016   •   0 Comment

The importance of creating new content for our blogs or webpages is consistently growing. As more and more business is done online and our companies rely more and more on SEO and getting discovered through search engines, knowing the right content to post is crucial for achieving digital marketing success. While some companies and marketing […]

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How To: Increase Your Customer Base Using Social Promotions

Steve Hall   •   April 13, 2016   •   0 Comment

There are a variety of different social promotion types you can use to achieve goals in growing your customer base.  Increasing your mailing list, boosting sales and generating product awareness are all objectives that can that can be met by using the correct promotion. Let’s review a few social apps that aid in building your […]

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