Contest Engagement for Lesser Known Brands

binkd   •   September 09, 2015   •   0 Comment

The main goal of many contests is to increase the number of entries in to your online contest. Just offering a prize isn’t enough incentive, even a really good prize. As you might have guessed from the headline, lesser known brands are the ones that find themselves struggling to get attention regardless of their offering. […]

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Opportunity on the shoulder

Would You Sell Your Products Via Twitter? (Actually, You Already Can)

adam   •   May 08, 2014   •   0 Comment

When a screenshot illustrating what Twitter’s rumoured ecommerce offering may look like was found on online shopping catalogue recently, SMM experts all over the globe were putting in their two cents, predicting what it all meant. You can read the full story (although at this stage there really isn’t all that much to tell), […]

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Cellphone with dollars

Frictionless Payments via SM

adam   •   May 06, 2014   •   0 Comment

Technology has always had a focus on making people’s lives easier. Thanks largely to the widespread use of mobile computing on smartphones and tablets, users – and your customers – have increasingly high expectations. No just in terms of ease, but also in terms of speed of delivery. They want information, products and services available […]

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touch- tablet in hands

Curating Content for Your Social Media Presence

adam   •   April 24, 2014   •   0 Comment

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If you’re starting out or looking to reinvigorate your presence on Facebook, Twitter, Pinterest or Instagram, you may be struggling with the social side of things, […]

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young party

Social Media is a Party, Not a Market

adam   •   April 22, 2014   •   0 Comment

We talk about social media as being the current big marketplace for businesses, but the truth is social media is not, and was never intended to be, a market. It was originally established, and remains to be, an online space where people go to get away from marketing. Anyone who’s already investing time and money […]

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Convert Complainers into Brand Advocates Via Social Media

adam   •   March 11, 2014   •   0 Comment

The old saying, you can’t please all of the people all of the time, is true. Even if you’re nailing your social media campaigns and doing all the right things, there’s unfortunately always going to be some unhappy customer or guest venting about their unsatisfactory experience via Facebook or Twitter. Sometimes it can be because […]

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Business man with checkboxes

Social Media Pre-Campaign Checklist

adam   •   February 28, 2014   •   0 Comment

Ready to get real about your social media marketing efforts? If you want to really make an impact, drive conversions and increase your social return on investment, getting clear about your SM campaign objectives, and then monitoring outcomes, is non-negotiable. It can seem overwhelming for anyone new to the SMM game, but if you break […]

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7 Social Media Mistakes to Avoid

adam   •   February 24, 2014   •   0 Comment

Social media can be a fantastic tool to promote your brand online when you get it right. When you get it wrong, however, it can end up doing your business more harm than good. Go into your social media marketing campaign with a solid strategy, and make sure you have the time resources dedicated to […]

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Using Social Media Metrics to Reinvigorate Your Social Strategy

adam   •   January 25, 2014   •   0 Comment

Last week we posted a Beginner’s Guide to Social Media Metrics, explaining the value of tracking your social interactions, conversions and influence, with a focus on the three key pieces of information every business should be tracking: total followers, click rates and referral traffic. If you’ve been monitoring your social media stats, you may be […]

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Cash in on What’s Trendy

adam   •   January 23, 2014   •   0 Comment

Twitter has been all about trending topics since the microblogging platform’s inception. Google understands the value in trends, and makes it easy for users to find the latest high-traffic news in a snap. And Facebook’s recent launch of trending on its own social network indicates the drive to stay in the trend-loop isn’t going anywhere […]

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