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Why Hotels NEED Facebook And Twitter

Kiera Pedley   •   December 06, 2013   •   0 Comment

If your hotel or accommodation business does not yet have a presence on social media, now is the time to get all over it. It may seem like just another thing to add to your ever-increasing to-do list, but if you’re serious about putting your best foot forward, securing bookings, and meeting guest expectations to […]

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Creating A Customer Reward Program That Actually Inspires Customer Loyalty.

Kiera Pedley   •   January 04, 2012   •   2 Comments

According to research, customers have between 10-15 loyalty cards or programs that they’re participating in. This signifies that they are happy to participate in discount and incentive programs but not happy to commit to brand loyalty. So how can brands encourage and incentivize and promote customer loyalty? The answer lies in a careful mix of […]

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Is The Customer Always Right?

adam   •   April 03, 2011   •   0 Comment

It is an expression you hear a lot in the customer service industry saying that your customer is always right. However I think most people don’t quite grasp the true meaning of it, it was lost in translation. Is The Customer Always Technically Right? The short answer here is no. The customer could be right, […]

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Jumping Through Hoops

adam   •   February 11, 2011   •   0 Comment

I recently purchased a dress. The dress was a lovely vibrant red, my favourite colour. I wore it on Christmas Day and felt festive and fabulous in my new red dress. At the end of a wonderful day with family I took off the dress to and was horrified to see that my underwear and […]

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5 Creative Ways To Use QR Codes

Kiera Pedley   •   February 03, 2011   •   0 Comment

QR or Quick Response codes are like advanced bar codes. They allow your customers to scan your code with their mobile phone, and get prompted to take action. Here are 7 awesome ways you can implement QR codes into your marketing strategy: 1 : On Your Business  Cards – use your QR code as space […]

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How To Get Return From Your Bottomless Pit Of Advertising And Marketing

adam   •   January 27, 2011   •   0 Comment

As a small business owner you know how much it costs in money, time and resources to get your potential customers to call you. It could be a whole new website, endless search engine optimisation, professional networking fees which can easily add up to thousands of dollars per year, newspaper or magazine advertising… and the […]

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How To Get Return From Your Bottomless Pit Of Advertising And Marketing

adam   •   January 27, 2011   •   0 Comment

As a small business owner you know how much it costs in money, time and resources to get your potential customers to call you. It could be a whole new website, endless search engine optimisation, professional networking fees which can easily add up to thousands of dollars per year, newspaper or magazine advertising… and the […]

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The Difference Between Ordinary and Extraordinary Service

adam   •   January 18, 2011   •   0 Comment

Whenever I ask this question at one of my workshops – “What is the difference between ordinary service and extraordinary service?”- one of the answers I usually receive is “going the extra mile”. Well I’d like to let you in a little secret – you don’t have to go the extra mile, not even half […]

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Smart Cell Phone Etiquette

adam   •   December 08, 2010   •   0 Comment

We all use cell phones and let’s face it, would be very difficult to run our business properly without one. The first commercially available cell phone was released in 1983, making them a very recent invention. In the year 1990, 12.4 million people worldwide had one. By the end of 2009, less than 20 years […]

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Yes We Can!!

adam   •   November 30, 2010   •   2 Comments

If you had small children growing up in the early naughties, you would remember children’s TV character Bob the Builder’s catch phrase “Can We Fix It?” to which his colleagues would enthusiastically respond “YES WE CAN!!. These three words were made even more famous by US President Barrack Obama in his 2008 election campaign. So […]

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