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Curating Content for Your Social Media Presence

Kiera Pedley   •   April 24, 2014   •   0 Comment

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If you’re starting out or looking to reinvigorate your presence on Facebook, Twitter, Pinterest or Instagram, you may be struggling with the social side of things, […]

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Using Social Media Metrics to Reinvigorate Your Social Strategy

Kiera Pedley   •   January 25, 2014   •   0 Comment

Last week we posted a Beginner’s Guide to Social Media Metrics, explaining the value of tracking your social interactions, conversions and influence, with a focus on the three key pieces of information every business should be tracking: total followers, click rates and referral traffic. If you’ve been monitoring your social media stats, you may be […]

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Cash in on What’s Trendy

Kiera Pedley   •   January 23, 2014   •   0 Comment

Twitter has been all about trending topics since the microblogging platform’s inception. Google understands the value in trends, and makes it easy for users to find the latest high-traffic news in a snap. And Facebook’s recent launch of trending on its own social network indicates the drive to stay in the trend-loop isn’t going anywhere […]

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A Beginner Guide to Social Media Metrics

Kiera Pedley   •   January 13, 2014   •   0 Comment

Social media is a fantastic platform for marketing your business in a meaningful and engaging way, and as a result, SM marketing is being heralded by many as the catchall solution for building brand awareness and loyalty, and driving sales conversions. While the power of these platforms is proven time and time again by the […]

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Bloggers as Brand Ambassadors

Kiera Pedley   •   October 10, 2013   •   4 Comments

An increasing number of savvy businesses are utilising the pull of the Bloggerati to increase their audience, establish trust and credibility, and align their brands with the leaders of their desired tribes. The majority of bloggers – many of whom are turning their blogs into successful businesses in their own rite – are more than […]

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Top Three Productivity Apps

Kiera Pedley   •   June 24, 2013   •   0 Comment

Whether you run or manage a busy business, you’re getting your startup off the ground or you simply want to be more efficient in your career, the rise of smartphone use has ensured constant connectivity – and subsequent opportunities for increased productivity in the office, or on the go. Whatever your business needs, whether you’re […]

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Top 5 Ways To Build Up Your Following On Google Plus

adam   •   April 17, 2013   •   1 Comment

It is difficult to get people to add you to their circles on Google Plus.  In this article I will share the top 5 ways I know of to increase the number of folks who follow you.  There are some differences between Google Plus and other popular social networks that I will point out next. […]

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How to Fully Utilize Twitter Lists

aaron   •   June 20, 2012   •   0 Comment

Twitter can get a little overwhelming for some. I have been asked how to keep up with the latest news and keep track with the newsfeed since I follow so many people. The answer is simple: Twitter lists. Twitter lists came out of nowhere and when I finally had it, I ended up spending the […]

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How to Fully Utilize Twitter Lists

aaron   •   June 20, 2012   •   0 Comment

Twitter can get a little overwhelming for some. I have been asked how to keep up with the latest news and keep track with the newsfeed since I follow so many people. The answer is simple: Twitter lists. Twitter lists came out of nowhere and when I finally had it, I ended up spending the […]

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