If you live online like the rest of us, you’ve no doubt heard the fuss Vine has been creating in the social media sphere. It’s the hot new app, and early adopters and social media-savvy businesses alike are keen to use the new platform to their advantage.
If you’re currently running a competition online for promotion, harnessing the power of Vine can be a great way to gain greater exposure, as well as positioning your brand as fun, creative, and in the know.
So, what is Vine?
Essentially, it’s the new video-centric app, allowing social media monkeys and techno-junkies the chance to create and share short, looping film clips. Founded by Dom Hofmann and Rus Yusupov mid-last year and acquired by Twitter a few short months later, Vine’s creators describe the app – which made its official debut in January – as “the best way to see and share life in motion”. Though currently only accessible on iOS, Vine’s dev team are working on making it available to Android users.
Why are certain facets of the social media world in a flap about it? Because, basically, Vine is to Twitter what Instagram is to Facebook. It’s exciting, it’s social, it’s innovation and creation focused – and it’s taking brands a little while to figure out how to best use it to their advantage.
Why Vine for promotion?
Despite even the most die-hard tweeps still being cautiously divided about the app’s appeal and usefulness, Vine is being touted as the hottest new social tool… and many big brands have already begun harnessing its power to promote and sell their wares.
If you’re running a competition or promotion here on Binkd and across your social media platforms, creating a fun, quirky and captivating teaser video to engage your target market can be a fantastic means of encouraging them to participate.
Ready to sign up and start shooting, six-seconds at a time? Here are a few things to consider.
Get ready for your close-up
Don’t think of Vine as a condensed version of YouTube. This app is aimed at the innovators and creators – meaning straight piece-to-cam dialogue just isn’t going to cut it. Don’t focus on a straight sell – use your Vine time to tease your target audience. Make them curious, and hungry for more information.
Don’t try to squeeze too much in. Sure six seconds is a brief amount of time – but many people struggled with Twitter’s 140-character limit initially. Being forced to be concise can make you really narrow your focus, and find a more creative and engaging way to convey your message. Just go with it.
Play with point of view, and make use of stop-motion and multiple scene capabilities. You don’t have time to be boring, so mix it up and break out of the box to give your clip instant wow factor.
Get your audience involved with their own videos, and consider creating your competitions around those. Encourage users to post video clips using your products in exotic locations, reviewing their favourite service through a four-second interpretive dance, creating an original and imaginative stop-motion video featuring your logo… you get the idea. Get your thinking cap on and brainstorm ideas that will connect with your target market and be too much fun for them to pass up.
Take the opportunity to showcase your human side and your brand’s personality. Offering an inside glimpse into your organisation can help your audience build a relationship with your brand, so make your Vine clips quirky and innovative – but be sure to keep them authentic.
Can you come up with a unique and engaging way to explain what your product or service is in less than six seconds? Hook your customers with a fun and unexpected product demonstration and they’ll be clambering to enter the draw to win one of their very own.
Would love to see what you come up with! Share you Vine links with Binkd on Twitter.