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Curating Content for Your Social Media Presence

Kiera Pedley   •   April 24, 2014   •   0 Comment

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If you’re starting out or looking to reinvigorate your presence on Facebook, Twitter, Pinterest or Instagram, you may be struggling with the social side of things, […]

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Social Media is a Party, Not a Market

Kiera Pedley   •   April 22, 2014   •   0 Comment

We talk about social media as being the current big marketplace for businesses, but the truth is social media is not, and was never intended to be, a market. It was originally established, and remains to be, an online space where people go to get away from marketing. Anyone who’s already investing time and money […]

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SM Advertising: YouTube, Instagram and Pinterest

Kiera Pedley   •   April 16, 2014   •   0 Comment

If you missed first post on SM Advertising: Facebook, Twitter and LinkedIn be sure to check it out. These three platforms are the current giants of the social media world, and their advertising offerings are proving exceptionally popular among social-savvy businesses. They’re not the only social platforms monetising their online offering, however. If your right […]

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SM Advertising: Facebook, Twitter and LinkedIn

Kiera Pedley   •   April 16, 2014   •   0 Comment

Social media is frequently used by businesses to promote their products and services. While the vast majority of companies utilise these platforms to post promotional messages and calls to action, an ever-increasing number are making use of SM advertising to further enhance their reach and generate sales leads. Although all of the most popular social […]

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Building an SM Content Strategy

Kiera Pedley   •   April 03, 2014   •   0 Comment

To make the most of your social media presence, your SM channels should be jam-packed with quality content that’s relevant to your customers and followers. Driving a steady-stream of high-quality content isn’t always easy, though, which is why it’s crucial for any business – big or small – to have a content strategy in place […]

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Encouraging Positive Feedback and Reviews Online

Kiera Pedley   •   March 27, 2014   •   0 Comment

If you’ve been following our recent posts on hotel review platforms, you’ll know that online reviews can play a significant role in shaping prospective guests’ perceptions of your brand. As the internet has moved toward a conversational Web 2.0 experience, travellers have increasingly looked to user-generated content (as opposed to the old static informational model) […]

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Pros and Cons of TripAdvisor for Hotels

Kiera Pedley   •   March 20, 2014   •   0 Comment

TripAdvisor has grown into one of the world’s most popular travel resources, and is a leading example of an online community where user-generated content is king. Like any promotional platform, there are advantages and disadvantages associated with a presence on TripAdvisor. Check out our points below to help you decide if this review site is […]

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Convert Complainers into Brand Advocates Via Social Media

Kiera Pedley   •   March 11, 2014   •   0 Comment

The old saying, you can’t please all of the people all of the time, is true. Even if you’re nailing your social media campaigns and doing all the right things, there’s unfortunately always going to be some unhappy customer or guest venting about their unsatisfactory experience via Facebook or Twitter. Sometimes it can be because […]

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What You Need to Know About SoLoMo

Kiera Pedley   •   March 02, 2014   •   0 Comment

SoLoMo is a marketing buzz acronym that stands for Social, Local, Mobile, and arose as a result of the popularity of smartphones and tablets that integrate geo-location technology. The concept of SoLoMo is by no means new, having been coined back in 2010 by a group of partners at VC firm Kleiner Perkins for the […]

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Social Media Pre-Campaign Checklist

Kiera Pedley   •   February 28, 2014   •   0 Comment

Ready to get real about your social media marketing efforts? If you want to really make an impact, drive conversions and increase your social return on investment, getting clear about your SM campaign objectives, and then monitoring outcomes, is non-negotiable. It can seem overwhelming for anyone new to the SMM game, but if you break […]

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