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Curating Content for Your Social Media Presence

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If…

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Social Media is a Party, Not a Market

We talk about social media as being the current big marketplace for businesses, but the truth is social media is not, and was never intended to be, a market. It…

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SM Advertising: YouTube, Instagram and Pinterest

If you missed first post on SM Advertising: Facebook, Twitter and LinkedIn be sure to check it out. These three platforms are the current giants of the social media world,…

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SM Advertising: Facebook, Twitter and LinkedIn

Social media is frequently used by businesses to promote their products and services. While the vast majority of companies utilise these platforms to post promotional messages and calls to action,…

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Building an SM Content Strategy

To make the most of your social media presence, your SM channels should be jam-packed with quality content that’s relevant to your customers and followers. Driving a steady-stream of high-quality…

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Encouraging Positive Feedback and Reviews Online

If you’ve been following our recent posts on hotel review platforms, you’ll know that online reviews can play a significant role in shaping prospective guests’ perceptions of your brand. As…

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Pros and Cons of TripAdvisor for Hotels

TripAdvisor has grown into one of the world’s most popular travel resources, and is a leading example of an online community where user-generated content is king. Like any promotional platform,…

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Convert Complainers into Brand Advocates Via Social Media

The old saying, you can’t please all of the people all of the time, is true. Even if you’re nailing your social media campaigns and doing all the right things,…

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What You Need to Know About SoLoMo

SoLoMo is a marketing buzz acronym that stands for Social, Local, Mobile, and arose as a result of the popularity of smartphones and tablets that integrate geo-location technology. The concept…

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Social Media Pre-Campaign Checklist

Ready to get real about your social media marketing efforts? If you want to really make an impact, drive conversions and increase your social return on investment, getting clear about…