Opportunity on the shoulder

Would You Sell Your Products Via Twitter? (Actually, You Already Can)

When a screenshot illustrating what Twitter’s rumoured ecommerce offering may look like was found on online shopping catalogue Fancy.com recently, SMM experts all over the globe were putting in their…

Cellphone with dollars

Frictionless Payments via SM

Technology has always had a focus on making people’s lives easier. Thanks largely to the widespread use of mobile computing on smartphones and tablets, users – and your customers –…


Tweet-a-Coffee: Starbucks Twitter Case Study

Social media spaces are all about connecting, engaging and having fun. If your brand can tap into this in an innovative, genuine and surprising way, you’ll find your followers –…


Using Social Media to Drive Direct Bookings

Social media is a powerful tool for marketing, brand awareness and creating conversations to build loyalty, but it can also be utilised by hotels as a path for direct bookings….

Manhattan Skyline with Reflections

New York Hotels to Emulate on Social Media

Recently, we blogged about the Best Social Platforms for Hotels, and explained the many benefits of reaching potential customers – and engaging with existing guests – via Facebook, Twitter, Instagram…

People Talking About You Buzz Reputation Speech Bubbles

Brand Evangelism

The idea of your customers promoting your brand for you is appealing, right? After all, word-of-mouth promotion is still recognised as one of the most effective means of reaching new…

Highway Signpost "Freemium"

Demystifying the Freemium Model

The freemium business model has become increasingly popular with the rise of online and digital products and services. And you only need to consider some of the most successful online…

"Like" symbol on a colorful wooden striped background

1000 True Fans Theory

How many customers or consumers you do you think a business or solo venture or creative project needs to support the equivalent of a fulltime income? According to the now-popular…

Deciding On Payment Options For Your Business

Deciding On Payment Options For Your Business

There are many different ways you can accept payments from customers. The different payment options you offer can help increase the number of sales you make. Each payment option however…

Creating A Customer Reward Program That Actually Inspires Customer Loyalty.

Creating A Customer Reward Program That Actually Inspires Customer Loyalty.

According to research, customers have between 10-15 loyalty cards or programs that they’re participating in. This signifies that they are happy to participate in discount and incentive programs but not…