Post Archives

Back to Website
Opportunity on the shoulder

Would You Sell Your Products Via Twitter? (Actually, You Already Can)

Kiera Pedley   •   May 08, 2014   •   0 Comment

When a screenshot illustrating what Twitter’s rumoured ecommerce offering may look like was found on online shopping catalogue Fancy.com recently, SMM experts all over the globe were putting in their two cents, predicting what it all meant. You can read the full story (although at this stage there really isn’t all that much to tell), […]

Read more
Cellphone with dollars

Frictionless Payments via SM

Kiera Pedley   •   May 06, 2014   •   0 Comment

Technology has always had a focus on making people’s lives easier. Thanks largely to the widespread use of mobile computing on smartphones and tablets, users – and your customers – have increasingly high expectations. No just in terms of ease, but also in terms of speed of delivery. They want information, products and services available […]

Read more
Retweet

The Power of RTs: Hotels Doing It Well

Kiera Pedley   •   May 01, 2014   •   0 Comment

Promoting your hotel, motel, B&B or tourism-based business on Twitter? Hopefully you’ll have a good content strategy and calendar at the ready, as well as systems in place to monitor brand mentions and engagement. Facilitating and encouraging conversations via Twitter is crucial if you’re hoping to convert fans into bookings, and encourage repeat business. Potentially […]

Read more
Beautiful tourist woman

Encouraging Your Guests to Create Social Proof

Kiera Pedley   •   April 29, 2014   •   0 Comment

Social proof is a powerful tool in the world of social media. Essentially, it’s the new word of mouth – and one of the best ways to get prospective guests to sit up and pay attention to your brand while distinguishing yourself amid an often-crowded market. What is Social Proof? As it relates to social […]

Read more
touch- tablet in hands

Curating Content for Your Social Media Presence

Kiera Pedley   •   April 24, 2014   •   0 Comment

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If you’re starting out or looking to reinvigorate your presence on Facebook, Twitter, Pinterest or Instagram, you may be struggling with the social side of things, […]

Read more
young party

Social Media is a Party, Not a Market

Kiera Pedley   •   April 22, 2014   •   0 Comment

We talk about social media as being the current big marketplace for businesses, but the truth is social media is not, and was never intended to be, a market. It was originally established, and remains to be, an online space where people go to get away from marketing. Anyone who’s already investing time and money […]

Read more
Binkd SM Ads YouTube Pinterest Instagram

SM Advertising: YouTube, Instagram and Pinterest

Kiera Pedley   •   April 16, 2014   •   0 Comment

If you missed first post on SM Advertising: Facebook, Twitter and LinkedIn be sure to check it out. These three platforms are the current giants of the social media world, and their advertising offerings are proving exceptionally popular among social-savvy businesses. They’re not the only social platforms monetising their online offering, however. If your right […]

Read more
Facebook Twitter and Linkedin

SM Advertising: Facebook, Twitter and LinkedIn

Kiera Pedley   •   April 16, 2014   •   0 Comment

Social media is frequently used by businesses to promote their products and services. While the vast majority of companies utilise these platforms to post promotional messages and calls to action, an ever-increasing number are making use of SM advertising to further enhance their reach and generate sales leads. Although all of the most popular social […]

Read more
Signboard of a bed and breakfast, Kenmare, County Kerry, Republic of Ireland

SM Isn’t Just for Big Business – How Your B&B Can Make the Most of It

Kiera Pedley   •   April 10, 2014   •   0 Comment

If you’ve been thinking about utilising social media to promote your B&B business, now’s the time to jump into the game increase your reach. Social media isn’t just for big business – and using it to engage with your right people doesn’t have to require a massive team or take hours away from your existing […]

Read more
Business group at the office

Building an SM Content Strategy

Kiera Pedley   •   April 03, 2014   •   0 Comment

To make the most of your social media presence, your SM channels should be jam-packed with quality content that’s relevant to your customers and followers. Driving a steady-stream of high-quality content isn’t always easy, though, which is why it’s crucial for any business – big or small – to have a content strategy in place […]

Read more