LinkedIn is rapidly reshaping the way professionals meet and network and initiate new business. Simply having a profile on the rapidly growing platform isn’t enough though if you want to see real benefits in lead generation though. If you really want to increase your LinkedIn presence and exposure – and reap the rewards of doing so – there are a few key actions you can take.
Post Regular Updates
Posting regular updates on your LinkedIn profile – about your business or industry news, or asking questions you’d like feedback on is a great means of engaging your connections. After all – there’s little point having a valuable network of professional at your fingertips if they’ve forgotten you exist.
Your updates will be displayed in the news feeds of all of your connections – a great means of maintaining contact and reminding them of your areas of expertise.
Grow Your Network
Got a profile but only a handful of professionals in your network? Add connections you’ve worked with previously and whom you know outside of work, such as friends, alumni, club members. LinkedIn’s general rule is that you are only supposed to contact people you know or have met or worked with previously, but users are finding ways around this rule of thumb and utilising LinkedIn as a tool for expanding their current professional circles.
Browse the connections of your existing contacts and try specific searches for people in your industry or by location. Invite those people to connect whom you feel there is the genuine potential for mutually beneficial synergies and partnerships. They key here is not to just invite every connection you stumble across, because this can come across as extremely spammy.
Be sure to personalise your invitation message (though you’ll be restricted on word count), and then send a personalised reply once your invitation has been accepted, thanking them, outlining any potential for synergies, and directing them to more information about your, your business, your services.
Create a Company Business Page
LinkedIn ranks extremely well in search engines, so ensuring your business, organisation or solo venture has a business page is a great means of expanding your reach and improving SEO rankings. Setting up your company page is easy, but be sure to fill in as much information as you can, and make it a priority to include your company logo so people can instantly recognise your brand. Be sure to keep your profile updated to give people a reason to follow your company page.
Update Your Personal Profile
Is your photo current? You do have one don’t you? And yes, this is crucial. Similarly, is your work history up to date? How about your online and social links? Could your summary use a little tszujing? Is your headline interest-capturing? Give your personal profile a good once over, checking to ensure your information is not only correct and current, but that it best reflects your current professional situation.
Optimise Your Profile for Search
More and more LinkedIn users are searching for prospective employees, contractors and employers via LinkedIn, and they typically do this by searching keywords, industries and locations. To give your profile the best chance of showing up in search results, optimise the copy of your personal and company profiles for the keywords you most want people to find you on.
Get Your Profile Out There
Link to your LinkedIn profile from other networks and online spaces for greater exposure. Include a link or QR code on your business cards. Invite people to connect in your email signature. Similarly, link to your company page from all of your business’ online spaces, and include a call to action to connect on LinkedIn and follow your company page on all of your marketing collateral – particularly any B2B information.
Finally, if you really want to increase your presence on LinkedIn, be an active member. There’s little point growing your network if your profile page is static and you never actually spend any time on the platform. Join groups, weigh in with advice when you have something if value to offer, ask questions to engage other members, and comment on your connections’ posts as they appear in your news feed. Engage. LinkedIn is an online community, as much as a professional network, and like any community you only get out what you put in.