Opportunity on the shoulder

Would You Sell Your Products Via Twitter? (Actually, You Already Can)

When a screenshot illustrating what Twitter’s rumoured ecommerce offering may look like was found on online shopping catalogue Fancy.com recently, SMM experts all over the globe were putting in their…

Cellphone with dollars

Frictionless Payments via SM

Technology has always had a focus on making people’s lives easier. Thanks largely to the widespread use of mobile computing on smartphones and tablets, users – and your customers –…

Retweet

The Power of RTs: Hotels Doing It Well

Promoting your hotel, motel, B&B or tourism-based business on Twitter? Hopefully you’ll have a good content strategy and calendar at the ready, as well as systems in place to monitor…

Beautiful tourist woman

Encouraging Your Guests to Create Social Proof

Social proof is a powerful tool in the world of social media. Essentially, it’s the new word of mouth – and one of the best ways to get prospective guests…

touch- tablet in hands

Curating Content for Your Social Media Presence

If you’re using social media wisely, you’ll know that finding a balance between self-promotion and social posting is critical. After all, social media is a party, not a market. If…

young party

Social Media is a Party, Not a Market

We talk about social media as being the current big marketplace for businesses, but the truth is social media is not, and was never intended to be, a market. It…

Binkd SM Ads YouTube Pinterest Instagram

SM Advertising: YouTube, Instagram and Pinterest

If you missed first post on SM Advertising: Facebook, Twitter and LinkedIn be sure to check it out. These three platforms are the current giants of the social media world,…

Facebook Twitter and Linkedin

SM Advertising: Facebook, Twitter and LinkedIn

Social media is frequently used by businesses to promote their products and services. While the vast majority of companies utilise these platforms to post promotional messages and calls to action,…

Signboard of a bed and breakfast, Kenmare, County Kerry, Republic of Ireland

SM Isn’t Just for Big Business – How Your B&B Can Make the Most of It

If you’ve been thinking about utilising social media to promote your B&B business, now’s the time to jump into the game increase your reach. Social media isn’t just for big…

Business group at the office

Building an SM Content Strategy

To make the most of your social media presence, your SM channels should be jam-packed with quality content that’s relevant to your customers and followers. Driving a steady-stream of high-quality…