This post was originally published on iStrategy Conference blog.
How times have changed. Influencers or brand advocates play a large role in every business today. Not only can they help build a business through social media, but they can also break one with a tweet.
Today’s businesses are approaching influencers to get reviews on a product they offer, promote an event or even promote a social media contest. Businesses know that they can’t just depend on one form of media such as PPC or media ads; they have to approach influencers to help spread the word. But keep this in mind: influencers are not part of the ‘media’ and their services are not easily accessible to every business out there.
According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.
While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.
Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way?
The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that.
They offer many features, one of which will give you a list of influential users who have previously engaged with your Twitter account. This gives you a list of highly relevant people that you could re-engage or ask if they would like to participate in your social media efforts.
As they already know you and have engaged with you previously, the chances of them to promote your requests are HIGHER compared to asking someone who doesn’t know about your business or have not engaged with you before.
Socialbro is a twitter management tool that comes with filters that you can use to find followers who are following you that are influential. All you need to do is simply adjust the influence filter and socialbro will show you your followers based on the influence range that you’ve selected.
3. AGORA PULSE
Agora Pulse is a great tool for small business owners who are looking for a good CRM tool for Facebook. They offer great statistics that tells you the best day to publish, best type of content to publish, best hours to publish and more.
They come with a feature to find out who are the most engaged users on your Facebook page too. You can arrange them based on likes, comments and the number of posts. This helps you to find some of the most engaged fans on your site. They may or may not be influencers, but they are definitely one of your brand advocates and it’s a great place to start finding you some influencers.
Despite the funny name Booshaka, the company has a great Facebook app. What the Facebook app does is rank your Facebook fans based on the number of activities such as comments, likes, shares, etc.
There you are able to find out who your top fans are and even publish it on your wall for all to see. There’s extra motivation here for fans who are competitive to race for the first spot. Who knows, you could even make a contest out of this!
If you have a blog and is looking for influential users on Twitter, tweetreach the tool that you need to use. All you have to do is simply insert the URL of a particular post and it will show you a list of 50 influential users who have shared your post. Need I say more?
Even if you don’t have a contest to promote, this is a MUST HAVE tool for you to use.
Influencers or brand advocates are important and are a great asset for every business. They can help you reach out to customers and demographics that you were not able to reach properly. It’s important to find who these people are and continuously engage with them to build and maintain a relationship.
Those are a couple of tools to help you find out influencers that matters in your business.
What tools have you used previously?