The amount of people using mobile devices for browsing the web or using an app is growing on a daily basis. However many people haven’t yet started advertising on mobile.
Looking at this graph you can see the advertising spend is highly disproportionate.
Creating Mobile Ready Content
Before you advertise on mobile networks you must have mobile ready content available. This means a website optimized for mobile viewers.
Optimizing your mobile site goes beyond choosing a website that looks good on a mobile device. A page on a mobile site needs to have 1 purpose and show 1 item at a time. Your website today may have many calls to action, navigation, social buttons, social widgets, comments, etc. However you don’t have the screen space to do this. Your content needs to include your heading, appropriately sized images, your words then a call to action in that order from top to bottom (as a rough example).
The Binkd blog is not mobile optimized (yet) and here you can clearly see the results from people viewing on a mobile device. They come and they leave.
Creating The Advertisement?
You may be thinking you just need to create a banner or image to put on various networks but this isn’t the case. The screen on mobile devices is just too small to effectively utilize this type of advertising.
“The most effective way to advertise on mobile is to create a story”
On a mobile device you have the users full attention on that small screen space. Your goal needs to be clear and you have room to tell a short story.
You have 3 ways to advertise
1. Content Story
You can create an article or video purely for giving the reader some valuable information then giving them a call to action at the end. The article or video can also let them know a little bit more about your business while giving away valuable information.
2. Social Story
The most common example of this is a sponsored story on Facebook. It shows an action that has been taken by a friend in relation to a business. It is a small story of what your friend has done. It’s highly relevant and appears among other content you are reading but doesn’t disrupt the flow.
3. Image / Video
The most annoying and least effective way is to have an image pop over the screen with the advertisement that you can then skip, or a video play before the video you actually wanted to watch can start.
Where To Advertise
There are many places to advertise on mobile devices. Below I have listed many of the ways I have come across.
Facebook Sponsored Stories (https://www.facebook.com/help/?page=213208552035450&ref=bc)
Twitter advertising (https://business.twitter.com/en/advertise/start/)
Content on StumbleUpon, targeted at mobile devices (http://www.stumbleupon.com/pd/)
Google Ads for mobile (http://www.google.com/ads/mobile/ )
In App Branding. Normally reserved for large budgets, getting branded items in mobile games can be effective.
Independent Mobile Advertisement Networks such as InMobi (http://www.inmobi.com/products/mobile-advertising/)
If you know of any other ways to advertise on mobile devices, please let us know in the comments.
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