In business, if you focus on a certain area of marketing, you will generate results in that area. Setting goals, planning the steps and taking action will pay you dearly. You might concentrate on Facebook by following other successful FB users, learning from them and modelling them to achieve fruition. You might focus on getting exposure in the media or developing relationships to form joint venture partnerships. Wherever your focus lies will have a considerable impact on where the energy is flowing in your business and life.
Here are some important considerations to make when directing your focus.
1. Don’t put all your eggs in one basket. Exhausting all of your energies in one area is un-resourceful and risky. Focussing purely on search engine optimisation for example will leave other avenues for exposure untapped, plus relying on Google who can change the rules overnight….could leave you out in the rain. If you spent 12 months working out your abdominal muscles; you would have a great six-pack but what about your thighs and butt?
2. Give it a chance. Have you heard of the “J curve” or the “exponential growth curve”? It basically proves that you might need to work at something and achieve little results for sometime before you reach the upwards curve and it all happens from then on. Or in other words, don’t decide to focus on Twitter for example, devote energy and time to it over a two week period and then give up because you can’t see the money.
3. Focus does not mean time. Focus is your full attention. Avoiding distractions and giving your “all” for 1 hour will reap more than spending a day on the same thing without being tuned in. Totally engaging in conversation and showing interest with your spouse for half an hour is a lot more beneficial to a relationship than sitting next to each other on the sofa for 3 hours and not speaking a word (some may disagree).
4. It works in all areas of life. There are several areas in your life that you need to attend to; your relationships and family, business/career, health and fitness, personal development, spiritual. They all need your focus, neglecting one of them will impact on the rest. Sharing the same amount of time within each of these areas is not necessary but they all need your attention.
5. Achieving balance is a continuous challenge. Be aware of what’s going on in all areas of your life, where are you achieving the results, what needs more focus? It can be easy to let things slip so continue to be conscious and review your results weekly.
Image credit: Flickr : Nina Matthews Photography