Attract, build and engage your audience with a facebook photo contest
Setup and preview a contest before deciding to purchase. No Credit Card Required.
On average, each Binkd Photo Contest receives 40 entries, usually ranging from 10 to 500. The number of fans received on a facebook page is on average 10x the amount of entrants due to family and friends coming in to vote.
Why do some perform extra-ordinarily well, while others are average?
Here are what the top performers do when running a photo contest:
A Valuable Prize (and how to get it cheap)
They always have something good on offer. A photo contest requires a bit of effort to enter and you need to make sure it is worth someone’s time. Generally a prize upwards of $1,000 attracts more entrants.
Is $1,000 too much for you to spend on a contest? Well here is a trick to get past that. Get sponsors. Look for other companies that are complimentary to your business and ask them to donate a prize. It won’t take long before the prize pool goes above $1,000.
Another key thing to remember is a prize is based on it’s retail value, you can purchase it much cheaper wholesale or through other channels.
Don’t Rely On Your Existing Fans
One mistake many people make is thinking that just launching a photo contest is the only thing they need to do.
Advertise your contest through your email list, other sponsors, facebook advertising and on your website. Each entrant can give you another 10 fans.
Boost The Viral Factor
Make the photo they enter likeable by many of the people they associate with. For example if you want people to like your photo of you getting drunk of the weekend, it is unlikely you will pass it around to your work colleagues or family.
Getting family and friends to vote on your baby picture in a who has the cutest baby contest is far more likely to gain votes. When someone’s pride is on the line, they will do whatever it takes to defend it.
Lower The Barrier To Entry
Taking a picture of you standing by the Statue of Liberty is a much harder task for an entrant to accomplish rather than the 100′s of photo’s they most likely already have on their hard drive of their favorite thing.
If all they have to do it select a picture they already have, you are more likely to get entrants.