Many brands are now using social media as a medium to share and broadcast their messages and promotions to a larger audience and; why not, as most people are now getting their news and information about online deals via social networks like Facebook and Twitter. This is especially for Twitter. According to Brian Honigman’s article on the Huffington Post there were about 175 million Tweets sent daily in 2012 and 34 percent of marketers have generated leads using Twitter. Sad to say there are still some brands that still don’t get it. They spend a majority of their budgets on social media campaign efforts but don’t get maximum benefits.
Here are seven tips we hope can help you get the most from your marketing efforts on Twitter:
Don’t Just Broadcast – Engage
Engaging and replying to their customers on Twitter is vital and one thing brands and marketers need to do consistently. According to statistics, 56% of customer tweets to companies are being ignored. It’s said that 50% of consumers give brands a week to reply their question before they stop doing business with them. Also, 86% of consumers tend to pay more for a better customer experience while 82% have stopped doing business with a company because of a poor customer experience. When you are running a campaign, be sure to check your replies and answer questions promptly. Engage with your customers and you will create a loyal community and enthusiastic advocates for your brand. Be present too. Don’t only tweet when you have a promotion running. That is a sure-fire way to get unfollowed.
Develop Thought Leadership Through Your Tweets
Adding value on your twitter stream is important. It is okay to share your branded messages but please make sure you also add tweets that will allow your followers to learn more about your business and industry. Balance is key. One thing that you can do is respond to your customer’s feedback and questions and post tweets that will address those inquiries.
Don’t Protect Your Tweets
When complain they not getting enough engagement and followers many times they have set their account to private. When you signs up for a Twitter account, tweets are public by default, but there are people who insist on locking down their accounts. When you do that, only people who follow you can see your posts. Also users with protected accounts must manually approve individually each and every person who may view their Tweets. Some brands may want to do this. One reason is they may be afraid of getting spammed or of getting negative comments, but that is something every brand needs to deal with head-on. There are several things you will not be able to do when you protect your tweets:
People will not be able to retweet your tweets
People will not be able to follow you right away
Your tweets will not be visible on Twitter search
Use HashTags Properly
You often see words on Twitter with the pound sign in front of them (#). Hashtags are a great way for people to follow certain topics on Twitter. Even if people are not following your account, they will see your tweets if they follow hashtags or keywords. Marketers need to make sure they use hashtags properly to maximize their effectiveness in achieving increased reach. The rule of thumb is to use at least two hashtags in your tweets and make sure the keywords you use are relevant to your message. It can be quite annoying to see too many hashtags and keywords being used that are not relevant. Be sure to monitor your hashtags to see the conversations happening around your brand.
Utilize Photos and Videos to Improve Your Visual Search
According to Media Bistro there are more searches made on Twitter than Bing or Yahoo. Imagine if your competitor is active on Twitter and you’re not. If that’s the case, you are missing out on a golden opportunity to connect with customers. Last November, Twitter rolled out a new feature where users now see better search results that highlight visual experiences. Make sure that you take advantage of the tools available on Twitter to improve your visual search. Be creative and share photos and videos that will be highlighted in the grid and will show up every time someone searches for a topic or a hashtag related to your brand or tweet. Just recently, Twitter bought Vine, Vine is a mobile service that lets you capture and share short looping videos. The possibilities are endless to experiment and see what will resonate to your audience.
Join Twitter Chats to Build Your Community
Building your community is critical. Word of mouth can be a great promotional vehicle if you have great content to share and a community that will share and talk positively about your brand. One great way to build your community, aside from engaging in conversation, is by joining or creating your own Twitter chats. Participating in Twitter chats is a great way to meet new people and share in the conversation related to your industry. There are a lot of regularly chats happening weekly. You can check out the list and how to set up your own chat on Tweetchat.com. One thing to consider if you are planning to do your own Twitter chat, make sure you are consistent and have someone knowledgeable and experienced to manage the chat.
Add Appropriate Twitter Buttons on Your Website
According to Twitter stats there are more than 500 million registered accounts on Twitter and 69% of Twitter users will buy from brands they follow. We strongly recommend you add the appropriate Twitter buttons on your websites to allow your visitors to follow your account easily. It is not enough to just add share buttons on your blog post, displaying a follow button your site is a must. Check out the free Twitter resources and widgets available for you to install on your sites.
Twitter is a powerful tool to add to your marketing mix when done right. It is a great way to promote your message and build relationships with your existing and potential customers. Did we miss anything? Share your thoughts by leaving us a comment. We’d love to hear from you.