8 Tips for Writing SEO Friendly Content

misty   •   March 09, 2013   •   20 Comments
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Writing SEO Friendly Content imageBefore we delve into the tips, let us begin with what it means to have SEO friendly content. Simply put, it is producing content that is written with attention given to how search engines might view your content.  Sadly though, there are a lot of marketers as well as bloggers who put too much emphasis on their SEO and tend to forget about putting their readers front and center.  Think of your audience and write something that will be beneficial to them. You are writing for people, not for the search engines.

If you are new to blogging or you have a new website, it is only natural to want to be searchable and improve in page rank. You want people to discover your site and in the long run, be loyal visitors to your site. Ultimately you to get back links from external sources which boosts your credibility. There are over 27 million pieces of online content shared daily.  Imagine the amount of content you need to create to compete with that! But don’t worry; the process will take time, but it is not too difficult to achieve. Here are eight tips for writing effective SEO friendly content.

1. Write Useful And Engaging Content 

When asked what my formula is for writing good content my answer is always write content that is useful and/or entertaining.  Most search engines rewards sites that share relevant content with their readers.  The more original and fresh the content you share, the better visibility you will gain in search results. The more people who find your content helpful or entertaining, the more share worthy it becomes.  Remember that a well written article trumps quantity at all times. Some site owners think the more articles they churn out, the more ranking they acquire. This couldn’t be more wrong. If you just vomit words out for the sake of having new content, you will be disappointed.

2. Keep It Short And To The Point

You need to be considerate your reader’s time. Keep it short and make your point right away. Some articles longer articles can be boring. In my experience, if a person can read your article and benefit from it in under 5 to 10 minutes, you’ll get more people engaging with your content.  I also like using lists. Try to break up your copy for easy reading.

3. Choose Your Keywords And Use Them Wisely 

Even before you start writing an article, you should have already chosen which keywords to use. Include them in your title, in your meta-tags and within the body of your post. Be careful not to over use them. Most readers are wise enough to see what you are doing and will get turned off and never go back to your site again.  Don’t be lazy. Tag your content. This will help search engines categorize your content more accurately and that will help your search positioning. Don’t know which keywords or tags to use, try WordTracker or Google Trends.

4. Have A Point Of View

What will set your work apart from others is your point of view. Everyone can write an article on the same topics as yours but adding your own story and experience will make your content unique. Offering your own spin or twist will make your content much more interesting to your readers. If they can better relate to you, the more shareable and engaging your article will be.

SEO friendly Content

5. Make Links Part Of Your Copy

When you add links to your article, it is important to make it part of your copy instead of just saying “check it here”.  Adding back links from credible websites that you used as a source is important as it builds trust and credibility with your readers about the information you are sharing.

6. Optimize Your Images For Better Search Engine Ranking 

Use relevant images not just all text. Not only does it makes your article more interesting, but you’re able to optimize your images with relevant keywords to name your image files or graphics. Make sure to name the image properly and to optimize the size of the image as load time can have an impact on your SEO. Make the image as small as possible without sacrificing quality. You can try the Image Optimizer tool for this task.

7. Proof Read Your Material Before You Publish 

This is a must for all writers. Proof read your work. Make sure you check your spelling. Imagine if you are relying on keywords to help you be more searchable and you misspell those keywords, then all your hard work becomes futile. Besides, you also don’t want to annoy your readers with misspelled words and bad grammar.

8. Make Your Content Easily Shareable

Okay, you have followed all the tips above. You wrote a killer article and have published it. The next important step is to make it shaerable. Make sure you have all the leading social share buttons on your website.  All the popular social networking sites offer plugins readily available for anyone to install and most are free. Search ranking tends to increase when content is shared frequently. Don’t under-estimate the power of social media.

There you go, the eight tips that I use as a checklist before publishing any article.  Did I miss any? Please share your tips by leaving a comment. We would love to hear from you.

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20 Comments

  1. misty   •   March 9, 2013   •   
    Reply

    Nice article Misty. But doesn’t long and detailed articles rank better in google? An experiment done by Neil Patel clearly shows that articles of 2000 words or more are ranked better by google because google love content rich articles.

    However I agree that short posts are better for engagement because not everyone has the time to read lengthier articles..

    1. misty   •   March 9, 2013   •   
      Reply

      Thank you Pallav for sharing your thoughts and citing that study. If the article is really meaty and chock full of information then writing a long post is great. But I also believe rich content can also mean a well written piece that provides relevant and useful information even if it’s less than 2000 words.

      1. misty   •   March 10, 2013   •   
        Reply

        In the end it all boils down to engagement. If your users like shorter content with useful information and insights then that’s your mantra for engagement. But if you’re looking more towards SEO then longer post would be more viable.

        Keep writing nice content, I’ll be back to read more. :)

        1. misty   •   March 13, 2013   •   
          Reply

          Thank you Palllav :)

  2. misty   •   March 9, 2013   •   
    Reply

    Nice article Misty. But doesn’t long and detailed articles rank better in google? An experiment done by Neil Patel clearly shows that articles of 2000 words or more are ranked better by google because google love content rich articles.

    However I agree that short posts are better for engagement because not everyone has the time to read lengthier articles..

    1. misty   •   March 9, 2013   •   
      Reply

      Thank you Pallav for sharing your thoughts and citing that study. If the article is really meaty and chock full of information then writing a long post is great. But I also believe rich content can also mean a well written piece that provides relevant and useful information even if it’s less than 2000 words.

  3. misty   •   March 9, 2013   •   
    Reply

    Thanks for this, Misty. I’m happy to see that I do much of what you’ve cited here already, but I don’t optimize my images or use Google Trends/Work Tracker when selecting tags (I just go with gut). I’ll try both of these and see how it improves my page rank!

    Best,

    Rory

    1. misty   •   March 9, 2013   •   
      Reply

      Thank you Rory and so glad that you find the article useful. I have been careful in tagging my photos and making sure my images are optimized and so far it has worked for me. I am very much interested to see what your results would be.

  4. misty   •   March 10, 2013   •   
    Reply

    Superb article, Misty. I particularly like the reassurance that the ultimate key is still to produce quality material for the intended audience.
    I hate coming across webpages that have been distorted out of all proportion and grammatical sense just to chase the SEO dream.

    1. misty   •   March 13, 2013   •   
      Reply

      Same feeling with you NLC, I hate coming across those types of articles too, if you work hard and write useful posts that your readers will find shareable, you will inevitably show up on top of search engines.

  5. misty   •   March 10, 2013   •   
    Reply

    Superb article, Misty. I particularly like the reassurance that the ultimate key is still to produce quality material for the intended audience.
    I hate coming across webpages that have been distorted out of all proportion and grammatical sense just to chase the SEO dream.

    1. misty   •   March 13, 2013   •   
      Reply

      Same feeling with you NLC, I hate coming across those types of articles too, if you work hard and write useful posts that your readers will find shareable, you will inevitably show up on top of search engines.

  6. misty   •   March 11, 2013   •   
    Reply

    Simple and clear. Nice.

    1. misty   •   March 13, 2013   •   
      Reply

      Thank you Visakan :)

  7. misty   •   March 11, 2013   •   
    Reply

    The most important part of SEO is perhaps having content relevant to your main page or site topic. The readable text on the page needs to be relevant to the targeted keywords and information in the meta tags and alt tags.The content needs to read well, in addition to being keyword dense, in order to be useful to a reader. Good read. Thanks

    1. misty   •   March 13, 2013   •   
      Reply

      Glad it was helpful Ambreen11.

  8. misty   •   March 11, 2013   •   
    Reply

    The most important part of SEO is perhaps having content relevant to your main page or site topic. The readable text on the page needs to be relevant to the targeted keywords and information in the meta tags and alt tags.The content needs to read well, in addition to being keyword dense, in order to be useful to a reader. Good read. Thanks

    1. misty   •   March 13, 2013   •   
      Reply

      Glad it was helpful Ambreen11.

  9. misty   •   March 9, 2013   •   
    Reply

    Thank you Rory and so glad that you find the article useful. I have been careful in tagging my photos and making sure my images are optimized and so far it has worked for me. I am very much interested to see what your results would be.

  10. misty   •   March 13, 2013   •   
    Reply

    Thank you Palllav :)

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