Contests have been a touchy subject ever since Facebook changed the rules and removed many pages that weren’t abiding by them. But there is a way to legally run a contest and here is how you do it.
1. Create Offer / Prize
Starting from the beginning you need to make sure your offer is worthwhile for people to part with their information for. I am not going to like your page and enter my details for a chance to win a 5% off coupon or a $10 gift, make sure it is worthwhile. Do some research on composing the right landing page and text to use in your offer to get the maximum response. You need to direct your giveaway to your customers highest need.
2. Finding An Application To Host It
You must use your website or a Facebook application to accept details of the contest or promotion to abide by Facebook’s Promotion Guidelines. You CAN make it a requirement to like a page to enter, but they must also enter in the application or your website afterwards. The reason here is you can’t just enter anyone who becomes a fan of your page, which is fair enough if you ask me. I don’t want to be called out for winning something on a page I liked if I didn’t specifically enter in the competition.
Another serious point, you can not notify, contact or call out the winner on Facebook in any way. You must contact them via the Facebook application or other contact details. Here are some Facebook applications you can use to require people to like your page first and enter in the contest.
Free Twitter contest app and low cost Facebook contests.
Wildfire - Facebook contest app and social media analytics, their lowest package costing $5 per campaign and 99 cents per day.
Votigo – again not free and possibly very expensive but another option to look into if you are serious about contests.
Involver – a huge range of applications and one that hosts contests.
Bulbstorm – an interesting twist on contests where people submit and vote ideas.
3. Installing Your Application
That is all dependent upon the application you choose and they all have support and walk-throughs for this. All you need to do now is create your contest and install your application and get a promotion going.
4. Get A Promotion Strategy
Just creating a contest isn’t going to get you the response you want. Make sure you promote it in places such as: