Social media has enabled businesses to open up to their customers, start talking and using their social influence to gain more exposure. However it is always disheartening to see the amount of businesses who still don’t quite get it.
“Social Media Is Social”
People come on to social media to be social and engage with friends and people.
“They Don’t Come On To Buy”
This isn’t Google where they are searching for a specific product, they aren’t in a buying mood. It doesn’t mean people don’t buy from seeing something on social media, it just isn’t what they originally came on to do.
“People Talk About Social Activities”
People talk about what they did, what they are doing. Tweeting about what they are watching on T.V., taking endless photo’s of their food on Instagram and so forth.
“What Is Your Businesses Social Activity?”
If you sell kitchen appliances, don’t talk about the latest kitchen appliance. What do you do in the kitchen? Cook!
If you sell social analytics software, what are your clients doing? Most likely learning how to market their products and using analytics to measure results. Talking with other marketers, reading their articles trying to get ahead in their business.
If you sell clothing what are your potential customers doing? Talking about fashion on the latest celebrities no doubt.
Business to Business (B2B) or Business to Consumer (B2C), what are they doing socially related to your product or service?
“Talk About The Social Aspect Not Your Product Or Service”
What ever you are selling, talk about what people are doing socially in this area, not your product. You can mention your product or service occasionally but even when you do tie it in to the social aspect.
For example, I used my new state of the art (insert product name) blender to create this great smoothie (product details below the post), now here is the recipe and pictures of the finished smoothie.
Why do you think the big hardware stores make heaps of how-to videos?
“Go Forth And Be Social”
Who knows, your customers might actually start engaging with you!