Many of you may know that each person only has a certain amount of likes of pages before they can no longer like a page. The official documentation says that the “like” limit on Facebook is 5000 likes.
This is 5000 total likes and friends. So if you are connected to 2,000 people you can only like 3,000 pages. If you have 4,900 friends you can only like 100 pages.
[Disambiguation: Clicking the like button above this article or on a website and clicking like on a Facebook page are 2 different things. Only clicking like for Facebook pages counts towards this limit, not the liking of articles or websites.]
Hitting The Boundary
Now 500 likes is a lot of liking but I have already crossed paths with a few people who have hit that limit. At that point they can no longer like any page but if someone sends them a suggestion/request to like the page they can like it.
Why Did Facebook Impose The Limit?
While there is no official word, they would have obviously done this due to the large amount of processing power required to collate all of this information into your feed. As we have seen over the years they have made many enhancements to your front page feed, hiding many updates from friends and pages in order to get you the most relevant information for you.
This alone has limited our Facebook pages update reach as many of our fans won’t see every update you put out. This problem is only likely to get worse.
Also could you imagine trying to keep up with 5000 page feeds and all of your friends feeds?
Entering The World Where No One Can Like You
It has occurred to me that in the coming years many more people will hit this 5000 like limit. So who is going to be left to like your page? Well with 750 million people probably quite a lot but are they going to be the customers you want liking your page?
Let’s hope Facebook will lift that limit or come up with a better solution. It is unclear how this will play out or even if it will occur on a large scale. But the number of likes each user has left is diminishing by the day. Will only those that started early be the winners on Facebook?
Is The Open Graph Protocol The Answer?
The open graph protocol as many would know is tagging objects on the web with extra pieces of information and feeding that back into Facebook (in simple terms). As far as I know liking open graph protocol objects has no limit and may be a piece of the solution for the future. I am sure Facebook have already planned out the next 5 years.
What do you think of this situation, will business Facebook pages be unable to get followers because no one can like a page anymore?