QR or Quick Response codes are like advanced bar codes. They allow your customers to scan your code with their mobile phone, and get prompted to take action.
Here are 7 awesome ways you can implement QR codes into your marketing strategy:
1 : On Your Business Cards – use your QR code as space saver. We all have so many ways to get in contact with one another these days, a QR code can give your customers your Facebook, Twitter, Blog, Website, etc pages, without taking up valuable business card real estate. Plus, a customer who has taken action to find you, is a much warmer customer.
2: On Product Packaging: This is a particularly awesome strategy for wine manufacturers, or coffee manufacturers… picture this: You’ve just tasted the most delicious wine, you scan the QR code on the bottle (or better yet, the restaurant menu!) it takes you to the webpage of the wine, with order codes, specials, and opt ins – or specials for ordering right there and then!
3: Window Displays: QR codes could SMS your customers a discount code, or very time limited offer to get them off the street and into your retail store NOW!
4: Direct Mail Pieces: QR codes can make phone calls, send SMS’s, direct traffic to landing pages, print campaigns that are easy as pie for a reader to take response! Imagine flyers or letters that directly engage your prospect to take action, eliminating steps, taking them directly to your buy page.
5: Promotional Products: QR your coffee mugs, t-shirts, coasters, compendiums – all your free giveaway stuff!! Because QR codes have a bit of flexibility in that they can be read with a 30% error rate, you can QR Clothing that can be read while it’s being read. Imagine sending out a free coffee mug to all of your inactive customers, with a funky QR design taking them to an offer page, reactivating their custom.
Leverage the power of quick response and get your customers engaging with you!
Photo Credit: Chris Breikss
