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How To: Use UGC Content With Permission

Steve Hall   •   April 27, 2016   •   0 Comment

Using a branded hashtag can be a great way to boost brand awareness, interact with your audience and acquire content from your followers.  However, since the rise of the hashtag there has been a grey area in how you can obtain approval from the content creator before using their photo or video. Last fall the […]

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2 Great Ideas For Your Father’s or Mother’s Day Promotion

Steve Hall   •   May 06, 2016   •   0 Comment

Spring is here and it’s not too soon to begin thinking about launching a Contest, Sweepstakes or UGC Gallery for Father’s and Mother’s Day. Over the years our clients have launched some great holiday promotions on our platform.  Here are a couple ideas to celebrate the moms and dads out there – Mixbook’s My Dad’s […]

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How to Write Email Subject Lines that Convert

Steve Hall   •   April 20, 2016   •   0 Comment

There’s nothing worse than creating an email campaign only to find that your recipients never even opened them. In order to convert, you need them to open the emails, then be engaged by the content, and follow through with completing your call to action. Here are the rules to follow, with your headlines, if you […]

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Why Long Form Content is Important for your Brand

Steve Hall   •   April 25, 2016   •   0 Comment

The importance of creating new content for our blogs or webpages is consistently growing. As more and more business is done online and our companies rely more and more on SEO and getting discovered through search engines, knowing the right content to post is crucial for achieving digital marketing success. While some companies and marketing […]

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How To: Increase Your Customer Base Using Social Promotions

Steve Hall   •   April 13, 2016   •   0 Comment

There are a variety of different social promotion types you can use to achieve goals in growing your customer base.  Increasing your mailing list, boosting sales and generating product awareness are all objectives that can that can be met by using the correct promotion. Let’s review a few social apps that aid in building your […]

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10 Tools and Resources for Competitor Analysis

Steve Hall   •   April 11, 2016   •   0 Comment

When you are a business owner, one of your biggest concern is how other businesses are doing. There is a fine line to walk here. In one sense, you want them to do well, because it helps the community and you want to support other local businesses. But, at the same time, you want to know […]

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3 Levers You Can Pull to Improve Your Online Sales Funnel

Steve Hall   •   April 04, 2016   •   0 Comment

FACT: Marketing your product or service online is a numbers game. No matter who you are as a business (e-commerce site, retail store, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important […]

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How To Make Instagram’s New Algorithm Work For Your Brand

Steve Hall   •   March 30, 2016   •   0 Comment

Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to display posts they feel are most relevant to that user.  Since then, many brands and agencies we’ve spoken to have been panicked in what they feel will impede their ability to reach and grow their follower base. We’re here to […]

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New Product Release: Design Themes And Backgrounds

Steve Hall   •   March 23, 2016   •   0 Comment

We’re pleased to announce the release of Design Themes to the Votigo platform featuring 5 themes and 21 backgrounds currently available for the following campaign types: Sweepstakes Viral Sweepstakes Instant Win Trivia Sweepstakes Viral Trivia Sweepstakes Sign-up Form Each theme utilizes unique fonts, backgrounds and colors.  Giving your next promotion a custom look and feel […]

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12 Templates for Small Business to Save Time and Money

Steve Hall   •   March 21, 2016   •   0 Comment

As a small-business owner, you know all about the “time = money” equation. You’ve spent hundreds of hours doing work to avoid paying someone else for it (and often gathering less than minimum wage yourself!) From first-day launch to daily operations, there are a ton of resources out there to help you save both time […]

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