4 Ways To Get Better Engagement on Twitter
adam • April 15, 2013 • 6 Comments
Twitter has grown so much it seems that everyone now has a Twitter account. People use Twitter in different ways. They use it as a news feed, others use it to get information and do research while most brands use it as a promotion and customer service platform. Similar to other social networking platforms, creating engagement is important if you want to truly benefit from all the time you spend on social media platforms.
Community engagement is the process of meaningful participation, collaboration, and dialogue between you and your followers and the people you follow. Engagement tend to mean different things to people and brands. Here are some different types of engagement you’ll want to create to generate better results:
1. Generate Conversation and Mentions
This is the type of engagement that makes Twitter more fun. When I started using Twitter five years ago, I enjoyed it a lot because it has enabled me to converse with many people from all over the world. This is an experience made possible only because of social networking platforms. This type of engagement can be achieved by:
Sparking conversation yourself – I know it can be intimidating for some as many people may not reply back right away. Don’t let that deter you. Find a topic your followers are talking about, post a reply and let the conversation begin from there.
Ask a question on your stream – You will be surprised at how many helpful Twitter users there are out there. This can generate great conversations and hopefully spark great friendships too.
Be a good listener – By this I mean watch your stream and look out for chances to be helpful to your followers. If you see someone asking a question and you know the answer, post a reply. Most conversations and relationships starts this way. Don’t be shy. Most people on Twitter are also looking for interesting people to interact with.
2. Generate Retweets
For those still new to Twitter, a retweet is the type of engagement wherein you re-share a tweet, a link or a quotation that someone else tweeted. Why is this type of engagement important? A retweet is a way to make your tweets more visible to more users and increasing the chance certain tweets are read and re-shared by others. This type of engagement can be achieved by:
Curating your tweets – Spend more time looking for information that your audience will find shareable and useful. I spend around one to two hours a day taking care to share information that is helpful or entertaining. You may say it takes too much work but I guarantee you, your followers will thank you for it and of course retweet you too.
Schedule your tweets – Take care in sharing the right amount of tweets. You want to avoid flooding your followers’ Twitter stream with too many tweets all at once. I know there’s a lot of awesome information to share, but by timing your tweets you will reach the right people at the right time.
Use tools that have built in analytics – Analytics is a great way to see which tweets resonate with your audience. There are a lot of Twitter tools out there that have built in analytics to help you manage and measure your success.
Leave enough room for people to retweet you – make sure your tweet is about 110 to 115 characters in length to allow people to easily re-share and add their own comments on a retweet.
3. Generate Traffic For Your Website and Clicks To Your Links
As mentioned earlier, people and brands use Twitter as a way to share their own content. Bloggers use the platform to share their blog posts with a wider audience. If you want to generate this type of engagement, you must:
Build trust and reliability – Check your links and make sure they work. It is very irritating when someone clicks on your link and it does not work. Remember if you are building your reputation, you only get one chance to get someone to click on the links you share. Be consistent. People follow you for a reason and one of them is they are interested to know about you and learn from you.
Share awesome content – For content creators, one way to build trust is to also consistently share well written, informative and entertaining articles. Check your spelling and grammar. Write titles that will catch your readers attention and get them to click on your links.
4. Build Your Network and Followers
Twitter is an awesome platform to meet new people and develop meaningful relationships both personal and professional. Who does not want to have a growing and engaged following right? If this is the kind of engagement you want, you need to do the following:
Follow the right people – If you want your experience to be rewarding, you need to follow people who have the same interest as yours, or at least follow people you know you will learn from and gain inspiration.
Join Twitter chats – If you want to grow your network and increase your followers, joining twitter chats maybe the way to go. Twitter chats are fun and informative and are a great way to discover people with the same interests as yours. Just make sure you join chats that are about topics you are genuinely interested in.
Take it offline – I have found that attending conferences and tweet ups are great ways to build your relationships and network. I have gained many followers and a great number of friends because I took it offline. There is no better way to build your network than meeting face to face.
Don’t fall into the numbers game – I don’t recommend that you buy your followers. You may gain in numbers but it will never improve your engagement. Most influential people I follow on Twitter who have hundreds of thousands of followers have gained them through hard work and consistency.
There you go, the four ways you can build better engagement on Twitter. Did I miss anything? How do you build an engaging community? Do share with us here by leaving us a comment, we would love to hear your thoughts.