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5 Tips To Grow Twitter Followers The Right Way

adam   •   October 15, 2012   •   11 Comments
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Originally published at iStrategy Conference: 

On a daily basis, I spend countless hours on twitter engaging and communicating with some of the most amazing people there. Having said that, you probably know now that I am a huge twitter fan.

 

Yes I am! I am a huge advocate as I believe in its potential and I’ve seen how it has helped businesses.

I also know how frustrating twitter can get when you’re not seeing the results you want. So here are some tips that have been working for me personally as well as my business…. oh and be aware you don’t need to devote your entire life to it this strategy.

Two years ago, I wrote about a post about how businesses can build a presence onlineby following the C.B.S method. 

CBS means: 

= Connect with people by following the right people

B = Build relationships with people by engaging, replying and responding to tweets.

S = Share other people’s content. Follow the 10:1 ratio. For every 1 content you share about your business, share 10 of others.

Now that you know what that means, here is what you can do to fully utilize the theory and build your online presence on twitter.

1. PARTICIPATE IN TWITTER CHATS

One of my favourite. If you don’t know what a twitter chat is, a twitter chat is a like an open forum on twitter. It is a great way to meet, network and engage with new peoplethat share a similar interest.

Different twitter chats have different discussions topics. Some hosts will invite experts and do a twitter interview with them. Experts will share their knowledge and answer questions and respond to other twitter users.

Some twitter chats involve a certain topic and series of questions and participaters will collaborate, answer and share their knowledge.

There are many twitter chats you can follow: Here is a list of them thanks to Lauren Dugan.

2. GUEST POSTING 

Guest posting is like a huge conference that you’ve been invited to speak. You go on stage, share your knowledge, experience and expertise, and the audience who were in the audience will know about you, talk to you after the conference, and follow you on social networking sites.

If you want the right followers, focus on contributing on other blogs. Recently, I did a series of guest posts and have seen my audiences grow on twitter. Guest posting on other blogs has allowed me to reach a different audience on their blog.

3. UTILIZE TOOLS

Tools are great because it helps you to build a twitter presence by increasing your productivity. But don’t abuse it and don’t focus too much on them. I notice marketers and businesses are focusing too much on tools and not on creating a community.

Here are some of my recommendations:

  • Buffer: Use this tool to spread your tweets. Buffer helps you to schedule tweets with a click of a button.
  • Socialbro: Socialbro is a fantastic tool. It has tons of features you can use from finding out the best time to tweet, scheduling, and finding the right followers.
  • Triberr: Triberr is a platform for bloggers to help each other by sharing each other’s content on Twitter. It is a great tool to grow a strong blog presence and indirectly grow your twitter presence.

Tools like buffer and socialbro can help you to maintain a presence on twitter without spending too much time on it, helping you to focus your time on more important task such as connecting with people.

4. FOLLOW, FOLLOW, FOLLOW

Sounds easy right? It is. Following new people is a great way to reach a new audience. Following manually can take a lot of time, so I would recommend a tool that has been used by many marketers and business owners. There are two simple methods to follow the right people.

Method 1:

Use a tool… it’s called Tweepi. One blogger who has been using this tool for a while to grow a following of over 100,000 followers is Jeff Bullas. Read more about this tool on his blog here.

Method 2:

Another way to follow a targeted audience is to follow followers in a twitter list that you have been listed in.

1. Go to your twitter profile

2. Click Lists

3. Click members of

4. Click a twitter list related to your industry

5. Follow members in that list

5. TWITTER ADS 

A few of my friends have seen great results from using twitter ads to grow a presence. Since I’ve had no opportunity to give twitter ads a try yet, I decided to approach a personal friend of mine, Dave Kerpen, CEO of Likeable Media who has used twitter ads. I asked Dave his opinion on twitter ads and this is what he had to say:

Twitter ads can be expensive compared to Facebook but can also be very powerful to grow an audience.

I also asked Dave his opinion about twitter ads compared to other social ads.

What I like about Twitter ads compared to Facebook ads is the ability to drive users off of the platform. People are on Facebook because they want to remain on Facebook, whereas they’re on Twitter to find cool links and to leave Twitter. This helps advertisers who want to drive ecommerce, leads, and conversation on their own website. 

I must add that, cultivating and growing a strong online presence on Twitter takes time (a lot of time), but trust me, you get back what you put in. Be patient.

There are definitely more ways that I can think of right now that have helped me to grow my presence on twitter. Instead of doing that, I would like to turn it over to you and hear your thoughts.

 

YOUR TURN

What have you done previously till today to grow your Twitter audience? What has worked best for you?

Photo credit: by Let Ideas Compete

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  • http://www.facebook.com/judithoman Judi Thoman

    Taking notes…

    • http://askaaronlee.com Aaron Lee

      Thanks! glad you found the post useful.

  • http://twitter.com/Soulati Jayme Soulati

    Hi, Aaron! My post today is 8 Reasons Why You Should Thank Twitter Followers. I normally wouldn’t shamelessly plug, but it’s totally relevant to your post, and I fully agree. Twitter is my medium of choice; love it for how it helps brand promotion and community.

    • http://askaaronlee.com Aaron Lee

      Finding your post as we speak. thanks for sharing.

  • Jack Durish

    I can’t engage every follower every day. So, I divided my followers into bite-sized groups and engage them in a round-robin. However, I first go to “Connect” to make sure that I respond to anyone who has engaged with me.

    • http://askaaronlee.com Aaron Lee

      That is a great way to manage and keep up with your followers. Thanks for sharing Jack.

  • http://www.razorsocial.com/ Ian Cleary

    Thanks Aaron, I was going through the lists I was in this morning based on your tips above. Great way to get some new followers!

  • http://www.buraq-technologies.com/ ambreen11

    You have me thinking about new and exciting ways I can make my Twitter marketing efforts more effective. Thanks

  • http://twitter.com/PTheWyse Praverb

    Great post Aaron. Twitter Lists serves as a great way to build followers. I started putting together Twitter Lists after reading an article from LIlach Bulloch. The only thing that I dislike about Twitter Lists is the list limit. You can only add 500 members to a list.

  • AIMInternetMarketing

    That is a very interesting article. I remember when I first learned about Twitter I just could not understand the idea behind it, but as I have used it and worked with people who use it I have found it to be extremely useful. How do you recommend finding and participating in more twitter chats?
    -Brad, AIM

  • http://upfromnothing.com/ alexs@upfromnothing.com

    I have come across your article quite some time ago, and saved it. I finally got around to reading it, and immediately regret not having read it sooner. I am looking forward to learning so much more. Thanks for the great read, Jeff!